TAMI MCQUEEN (MARKETING)
Tami moved from her native country of South Africa to the United States on a tennis scholarship. After her collegiate career was over, she doubled down on marketing, communications, and branding. She spent 3 years as the director of marketing at SalesLoft, where epic marketing tactics were deployed, including “Impersonating Marc Benioff.” Since SalesLoft, Tami co-founded 31South, a full service marketing agency that works with dozens of SaaS companies with go to market strategies.
Slides Deck Presentaion
On March 22, 2018 at the Simply SaaS Forum, powered by Atlanta Ventures, Tami touched on the struggles of marketing in B2B, and why it’s important to behave like a person and be empathetic. She explains why it seems like B2C companies have it figured out, and some ways to humanize your B2B brand. She encouraged us to take risks, be innovative, and break the rules.